555 KUBIK | facade projection

“How it would be, if a house was dreaming”

The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.

Production: urbanscreen.com

Art Direction: Daniel Rossa (danielrossa.com)

Technical Director: Thorsten Bauer
3D Operator: David Starmann – shineundsein.de
Sound Design : Jonas Wiese

Realized with mxwendler.net mediaserver

555 KUBIK was awarded a Silver Lion in Cannes [canneslions.com] and Silver by the
Art Directors Club Germany [adc.de]

— Posted on February 1, 2014 at 8:00 am by ottaalbernaz